Tim here. This week, the latest attempt to kick off a new franchise through the magic of misplaced brand recognition finds DreamWorks Animation hoping to reverse their crawling economic slump of the past couple of years with Mr. Peabody & Sherman. Seriously, what nightmarishly mis-aimed board meeting thought that one up? Giving a coat of CGI paint to a ‘60s TV cartoon beloved in such a way that nobody within the target audience has ever heard of it, and nobody with pre-existing affection for it is going to have anything but open contempt for the basic idea. If they were that hell-bent on “talking animal and kid travel through time”, they could have just, I don’t know, made it about a supercilious iguana and a little girl, and saved themselves the cost of getting the rights.
But here we are, with the latest in a long line of remakes that simultaneously gloss up, flatten, and embalm an old classic that needs none of those thing. I assume nobody can afford to still be upset over that sort of thing, or else how would you be able to get up in the morning?
