Michael C. here to sift through the Doomsday warnings that the Summer box office has provoked. How fitting is it that the story of this Summer’s box office is beginning to resemble one of the disaster movies Hollywood so loves to foist on audiences?
Seldom does a Summer go by without a high profile flop or two, but these days we can’t get through a weekend without some mega-budget Summer tent-pole crashing and burning. R.I.P.D., White House Down, Lone Ranger, Turbo. One bomb after another. Slate dubbed it the Summer of the Mega-Flop, while the AV Club simply asked “Are Movies Doomed?” These are intelligent, well reasoned articles but in disaster movie terms they are the equivalent of the crackpot scientists prophesying Armageddon, warning everyone to “Look to the heavens! It’s an extinction level event!”
Many blame the crowded media landscape vying for consumer attention. Others point to the recession limiting the disposable cash in consumer pockets. The overall crappiness of the movies themselves hasn’t gone unnoticed either (out of the many underperformers I’d say only Pacific Rim doesn’t richly deserve its fate). The truth involves some mix of all of these factors, but I think the main problem may lay somewhere deeper. I ask you, Is Hollywood’s blockbuster formula fundamentally broken?
