Michael C here to get Spidey's back this Fourth of July.
There used to be a natural life cycle for big movie franchises. It began with audiences thrilling to the sight of Christopher Reeve soaring over Metropolis and ended a few films later with everyone looking away in embarrassment as Superman traded punches with Nuclear Man on the moon. This was followed by a period of mourning long enough for everyone to wonder if the last film was some kind of fever dream, and then and only then could a fresh creative team breathe life into the dormant franchise.
But now, no sooner does Emo Spidey cha-cha his way into an early grave, than the suits decide to shake the etch-a-sketch on the whole show and pretend the last three films never happened. In a world fast approaching franchise over-saturation, with sequels dropping with a frequency normally reserved for Tetris blocks, the idea of a hugely successful series starting over from scratch while the body of the last entry is still warm, feels like a new low in shameless cash-grabbing.
Time for a new actor to don the mask
But take a step back for a moment, put emotions on hold and ask the logical question: What is so bad about an instant reboot?